Alderbrook Properties

On Washington’s Hood Canal, Alderbrook Properties builds more than houses—they create semi-custom homes designed for people who want the Pacific Northwest in their own backyard. Surrounded by evergreens and water, with trails, the shoreline, and a championship golf course just steps away, Alderbrook blends modern comfort with natural beauty wrapped into a community where every detail feels intentional.

I worked closely with Alderbrook’s owners to shape a distinct style and voice that reflects both comfort and luxury: a place with plentiful amenities, a strong sense of community, and a corner of quiet seclusion along the Sound. The project included a full content audit, rethinking the site structure, creating the user interface, and building out a refined design system and brand style. I wrote copy, devised compelling and unexpected interactions, and collaborated with Webflow developers to bring the entire website to life.